When “Seeing Is Believing” Isn’t Enough: How to Spot AI Fakes Before You Share

There was a time when a photo or video was proof.
If you saw it, it happened.

Not anymore.

We’re now living in an age where computers can create incredibly realistic fake photos and videos — complete with voices, movement, and emotions — that look just like the real thing.

What’s Happening

New tools like OpenAI’s Sora can make full video scenes from just a few typed words. These programs often leave behind small watermarks or hidden digital tags to show the content was made by AI — but some people have already found ways to remove them.

That means even posts from accounts you trust could include computer-generated (AI) images or videos without anyone realizing it.

 

Why This Matters

Trust is the target.
When people can’t tell what’s real anymore, everything becomes questionable — news reports, scientific evidence, even personal stories. Once that happens, it’s easy for misinformation to spread.

Lies travel faster.
One person can now create and share hundreds of fake videos or posts in just a few hours. These can be used to trick people, sell false ideas, or even influence elections.

Accountability disappears.
If someone is caught on video doing something wrong, they can now claim, “That’s not me — it’s AI.” Suddenly, even real evidence can be doubted.

Tech blog illustration from Alchemy I.T.

How to Spot an AI Fake

AI-made content often has small details that don’t quite fit.
Here’s what to look for before believing or reposting:
  • In pictures: hands or eyes that look strange, text that’s unreadable, shadows that don’t line up.

  • In videos: people who blink oddly, mouths that move out of sync, lighting that changes suddenly.

  • In sound clips: voices that sound flat or robotic, background noise that doesn’t match the setting.

  • In posts: stories that seem too dramatic, too emotional, or come from accounts that don’t normally post about that topic.

If something feels “off,” trust that feeling. Take a moment to search for the same story on other reliable sites before sharing.

✅ Before You Repost or Believe, Pause & Ask

  • Does this seem too dramatic or too perfect?

  • Who posted it first — and can I find the same story somewhere credible?

  • Are there any strange visual or audio details?

  • Why might someone want me to believe or share this?

Taking ten seconds to check could stop a false story from spreading to thousands of people.

Tech blog illustration from Alchemy I.T.
Tech blog illustration from Alchemy I.T.

About AI Art and Creativity

AI image tools can be exciting and useful — for design, education, and creative exploration.

But it’s important to know that many AI systems learn by analyzing millions of artworks created by real people, often without those artists’ permission.

That means while the technology is powerful, the way it’s trained raises serious questions about fairness and respect for original creators.

We support ethical innovation — tools that create responsibly, not those that copy without consent.

The Takeaway

We don’t need to fear AI, but we do need to be smarter about it.
Before you click “share,” take a moment to pause, look closer, and think critically.

Because in a world where anyone can fake reality, the most powerful truth detector is still you.

Alchemy I.T.

Empowering people with the knowledge to stay safe, smart, and informed in the digital age.

 
Tech blog illustration from Alchemy I.T.

Don’t just take our word for it

Hear what our clients have to say.

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Michael Ottenbreit

Executive Operations & Marketing Coordinator | Computer Technician

Michael Ottenbreit joins the Alchemy I.T. team as both a hands-on Computer Technician and Executive Operations & Marketing Coordinator, bringing 8 years of computer technical experience alongside a strong foundation in project management, process improvement, and operational leadership. A certified Project Management Professional (PMP) and Lean Six Sigma Black Belt, Michael is equally at home troubleshooting a client’s system as he is building the internal workflows that keep service delivery running smoothly. 

At Alchemy I.T., Michael works directly with residential and business clients across Stony Plain, Spruce Grove, Acheson, and Carvel — delivering the same personalized, no-shortcuts service the team is known for. Whether diagnosing hardware issues, walking a client through a solution, or coordinating scheduling and follow-ups behind the scenes, he brings a calm, organized, and client-first approach to every interaction.

His background spans project coordination, continuous improvement, and client communication, with director-level experience leading operational initiatives and driving measurable results. Behind the scenes, Michael supports appointment scheduling, internal coordination, and the day-to-day operations that allow the technical team to stay focused on what they do best.

A committed lifelong learner, Michael holds a Supply Management Training Diploma from the University of Alberta on behalf of Supply Chain Canada, and continues to expand his expertise across technology, operations, and emerging tools.

Michael’s mission at Alchemy I.T.: to make sure every client feels heard, every follow-up is handled, and every job gets the attention it deserves — combining technical know-how with the kind of organized, proactive support that keeps nothing falling through the cracks.

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Frank Priego

I.T. Technician · Computer Repair Specialist

Francisco “Frank” Priego is a highly skilled I.T. Technician at Alchemy I.T., bringing extensive hands-on experience in computer repair, diagnostics, and technical support for both home users and small businesses. Known for his calm, methodical approach, Frank excels at identifying problems quickly and delivering clear, practical solutions—without unnecessary jargon.

Frank’s expertise spans hardware repair, operating system troubleshooting, software issues, and system optimization. Whether resolving slow performance, repairing failing components, removing malware, or setting up new systems, he approaches every task with precision and care. Clients appreciate his ability to explain technical issues in plain language and his commitment to getting things fixed properly the first time.

At Alchemy I.T., Frank plays a key role in ensuring customers’ technology remains reliable, secure, and easy to use. He works closely with clients to understand their needs, offering honest advice and dependable support tailored to real-world use—not upsells or shortcuts.

Frank’s strong technical foundation is complemented by his background in web and systems technology, giving him a broad understanding of how hardware, software, and networks work together. This holistic perspective allows him to diagnose issues others may overlook and provide solutions that are both effective and long-lasting.

Technical Expertise

  • Computer Repair: Desktop and laptop diagnostics, hardware replacement, upgrades
  • Operating Systems: Windows installation, repair, optimization, and recovery
  • Malware & Security: Virus and malware removal, system cleanup, security hardening
  • Performance Issues: Slow systems, startup errors, crashes, overheating, storage issues
  • Software Support: Application troubleshooting, installs, updates, compatibility issues
  • System Setup: New computer setup, data migration, backups, peripheral configuration
  • General I.T. Support: Ongoing maintenance, troubleshooting, and user assistance

Frank is dedicated to providing friendly, reliable, and transparent I.T. support—helping clients feel confident in their technology and supported when they need it most.

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Darythe Hill

Console Specialist · Computer Technician
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Kelsey Riddle

Microsoft Certified Network Administrator · Business IT Specialist

As a Microsoft Certified Network Administrator, Kelsey brings advanced skills in network design, security, and infrastructure management.

Kelsey understands the technical demands of both small businesses and residential clients in Stony Plain, Spruce Grove, Acheson, and Carvel. He has hands-on experience setting up secure local networks, implementing remote access solutions, optimizing performance, and ensuring data protection through backup, redundancy, and proactive monitoring.

Kelsey’s mission: to ensure that your business experiences minimal downtime, maximum security, and seamless connectivity — so you can focus on what matters most. With him onboard, Alchemy I.T. continues to support commercial clients with professional, reliable, and future-proof IT infrastructure.

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Kelly Eros

CTO · Computer Technician

Kelly has called Stony Plain & Spruce Grove home for over 15 years, bringing deep local roots and global technical expertise to Alchemy I.T. With a combined career spanning more than 38 years in computer hardware, software, graphic design, web development, and digital storytelling, Kelly is passionate about solving problems — from intricate code to compelling visuals.

As a lifelong learner, Kelly holds strong command over tools spanning the Adobe Creative Suite, 3D modeling, web development, and social media management. He not only delivers results — websites, designs, and I.T. solutions — but educates clients, demystifies technology, and ensures smooth, dependable solutions.

Community involvement is central to Kelly’s work ethic. He serves on the Board of Trustees for the Stony Plain Public Library and participates in local events regularly. His mission: to blend technical reliability with creative innovation, keeping Alchemy I.T. a trusted choice for computer repair, managed services, and tech support across Stony Plain, Spruce Grove, Acheson, and Carvel.

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Brittany Eros

CEO · Technician · Client Services Lead

Brittany has been part of the Stony Plain & Spruce Grove community for over 20 years. She brings meticulous attention to detail and strong technical skills to her role at Alchemy I.T., managing everything from financial operations to complex hardware repairs and network troubleshooting.

Her experience spans decades in both artistic and technical fields. She is adept at diagnosing computer issues, handling networking setups, and delivering reliable residential and business support. Alongside her technical work, Brittany excels in designing user-friendly client experiences, whether assisting with walk-in repairs or long-term IT maintenance agreements.

When she’s not restoring devices or crunching numbers, Brittany dedicates time to local art, gaming, and animal welfare — a true community builder and creative force. Her goal at Alchemy I.T.: to ensure every client feels heard, every repair is done right, and every service reflects integrity and local pride.